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The Power of Gen Z: A Generational Shift

The Power of Gen Z: A Generational Shift

Did you know that the oldest members of Generation Z are turning 26 this year? They aren’t babies anymore; in fact, they’re starting to have babies of their own! As members of Gen-Z become adults with adult money, companies are quickly realizing the buying power that this generation holds and are looking for ways to…

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Get to Know L&E

Get to Know L&E

Welcome back, or if you’re new around here; welcome! We are L&E Opinions by L&E Research, a market research firm that has been in business for nearly 40 years. We work with companies to help them better understand you, the consumer, through qualitative market research studies. Market research allows businesses to gather data about their…

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