Welcome back, or if you’re new around here; welcome! We are L&E Opinions by L&E Research, a market research firm that has been in business for nearly 40 years. We work with companies to help them better understand you, the consumer, through qualitative market research studies. Market research allows businesses to gather data about their customers or potential customers, which is then used in their decision-making processes. Because these companies value your opinion, all our studies are paid. Simply sign into your member portal, browse available studies, and fill out the pre-screener. If you qualify, one of our recruiters will be in touch or you will receive an email to schedule yourself. Our studies are conducted in a variety of ways, depending on the client’s needs and the product or service being reviewed. Some of our methodology includes individual interviews, focus groups, shop-along activities, online journals, and lifestyle immersions where you may be asked to test a product in your home for a period of time.
Want to increase your chances of getting picked for a study? As you fill out more pre-screeners, you may notice that there is usually at least one open-ended question; that is called an articulation question and it is your time to shine. It allows our recruiters to see how well you can communicate your thoughts and opinions, so please answer with as many details as possible. Since we are in the business of gathering opinions for our clients, we want to make sure you can express yourself clearly and in detail. Companies don’t just want to know whether you like something or not; they want to know why. In the past there have been respondents that seem like a perfect fit, but during the articulation question they failed to write anything beyond a single word. Even though they used the exact product, are the right age, etc.; the client doesn’t want to pay someone who is going to sit in a focus group and not offer a lot of opinions.
Another great way to get picked for more studies is to make sure your profile is detailed and up to date. For example, if we need to fill a study about pet food and we know you have a dog, we can reach out directly and offer you a spot in the study! Choose your preferred communication method (email, phone, or texts) in your profile so we know how to get in touch with you. The more active you are in your member portal, the higher your chances are of getting chosen. Don’t forget to take advantage of our referral program located on the Refer a Friend tab and help spread the word about L&E. For every 20 referrals, we will give you $20! Apply to some studies and start getting paid!