At L&E Opinions, our members are the cornerstone of our business. Throughout 2023, we conducted focus groups to gain insight into our members’ perceptions of our company. During the studies, we asked participants to share what they enjoyed about L&E and what we could do better. The research process consisted of a five-minute survey with…
On September 23rd, L&E Opinions participated in the Pooch Pool Party event hosted by New Leash on Life. This Nashville based non-profit is dedicated to improving the welfare of companion animals by providing shelter, placement, spay/neuter, education and awareness programs. With an aggressive spay/neuter campaign and owner education programs, New Leash on Life works to…
In the landscape of business, knowledge is power. At L&E Research, we have made it our mission to empower businesses of all sizes with the insights they need to thrive. We cannot do what we do without the help of our wonderful participants. Welcome to our Q&A blog where real voices from the world of…
Medical and healthcare topic focus groups and individual interviews are invaluable tools in the market research industry. By engaging with medical professionals, patients and caregivers, participants are able to provide valuable feedback that informs decisions regarding product design, usability, marketing strategies, and more. The specific benefits of using medical focus groups can vary depending on…
Did you know we also have studies for children? We sure do! Toy makers, tv and film executives, video game developers, and more all want to find ways to make their products more appealing to the children and teenagers that use them. Conducting market research with children is important because while kids don’t have money…
Did you know that the oldest members of Generation Z are turning 26 this year? They aren’t babies anymore; in fact, they’re starting to have babies of their own! As members of Gen-Z become adults with adult money, companies are quickly realizing the buying power that this generation holds and are looking for ways to…
Welcome back, or if you’re new around here; welcome! We are L&E Opinions by L&E Research, a market research firm that has been in business for nearly 40 years. We work with companies to help them better understand you, the consumer, through qualitative market research studies. Market research allows businesses to gather data about their…
The information stored in your member portal is massive. It includes personally identifiable information (PII) such as names, phone numbers, and addresses. It could also include your business contact information, as well as the names and ages of your children. We encourage you to provide as much information as possible, so that we can offer…