LATEST NEWS

VIEW BY

Prescription for Success: Understanding Medical Market Research

May122023

Prescription for Success: Understanding Medical Market Research

For Existing Members, General Information

Medical and healthcare topic focus groups and individual interviews are invaluable tools in the market research industry. By engaging with medical professionals, patients and caregivers, participants are able to provide valuable feedback that informs decisions regarding product design, usability, marketing strategies, and more. The specific benefits of using medical focus groups can vary depending on…

Read More
May122023

Little Minds Big Decisions

Mar132023

Little Minds Big Decisions

For Existing Members, General Information, Participating in Studies

Did you know we also have studies for children? We sure do! Toy makers, tv and film executives, video game developers, and more all want to find ways to make their products more appealing to the children and teenagers that use them. Conducting market research with children is important because while kids don’t have money…

Read More
Mar132023

The Power of Gen Z: A Generational Shift

Feb132023

The Power of Gen Z: A Generational Shift

For Existing Members, General Information

Did you know that the oldest members of Generation Z are turning 26 this year? They aren’t babies anymore; in fact, they’re starting to have babies of their own! As members of Gen-Z become adults with adult money, companies are quickly realizing the buying power that this generation holds and are looking for ways to…

Read More
Feb132023

Get to Know L&E

Jan162023

Get to Know L&E

For Existing Members, General Information, Participating in Studies

Welcome back, or if you’re new around here; welcome! We are L&E Opinions by L&E Research, a market research firm that has been in business for nearly 40 years. We work with companies to help them better understand you, the consumer, through qualitative market research studies. Market research allows businesses to gather data about their…

Read More
Jan162023