In the landscape of business, knowledge is power. At L&E Research, we have made it our mission to empower businesses of all sizes with the insights they need to thrive. We cannot do what we do without the help of our wonderful participants. Welcome to our Q&A blog where real voices from the world of market research studies take center stage. We’ve gathered testimonials directly from those who’ve participated in these studies, providing you with a unique peek into their experiences, opinions, and valuable insights. Join us as we delve into the perspectives of individuals who’ve contributed to shaping products, services, and innovations across various industries.
What study did you participate in?
Male, Age 12, FL: It was a study where we talked about different toys we like to play with.
Katie, VA: I got chosen for a small business owners’ study!
Kelly, SC: I participated in a study regarding a hair growth serum.
Can you share your overall experience during the research process?
Male, Age 12, FL: I was a little nervous at first because I had never talked to anyone over Zoom except when COVID happened and we had to do online school. But they were really nice and we just talked about different toys that I noticed at the store.
Katie, VA: It was fun! I got to spend some time with other small business owners, and we talked about different systems we use for our business. I really enjoyed participating, because even though we all own different kinds of businesses, we all shared similar struggles and experiences.
Kelly, SC: The overall experience was great. It was not time consuming, so I was able to work it into my everyday routine without interruption. Very easy to use the app to document daily activities as well!!
If you are comfortable sharing, how much did you get paid?
Male, Age 12, FL: $150
Katie, VA: $200. I was able to choose a virtual gift card, or to have a physical one mailed to me. I chose the physical gift card, and I got it in the mail about a week after the study.
Kelly, SC: I was paid $375 for the first round and then paid another $375 to continue to participate for a few more months.
What, if anything, did you find challenging or difficult about participating in the study?
Male, Age 12, FL: Meeting the people for the first time. But I was fine because she [the moderator] was very nice.
Katie, VA: I was almost late to the meeting because I couldn’t find the invitation link in my email, but that was my own fault! Other than that, everything was easy breezy. Log in, talk for an hour with my peers, and get paid! It was really simple.
Kelly, SC: The first week was difficult remembering to add the hair serum into my daily routine, but after the first week it became much easier to remember!!
Do you feel that your feedback was valued and taken into consideration by the research team?
Male, Age 12, FL: Yes! I got to see one of the toys we talked about a few months later. That was pretty cool. I made my mom buy it, and I have it on my shelf in my room.
Katie, VA: Yes, I believe so. The moderator was engaged the entire time, and asked some very interesting questions… I am excited to see some of the systems and things we talked about come to life and make running my business a little easier.
Kelly, SC: Yes, I’m sure there is a lot of time and energy that is put into these types of research groups and the companies value how the product worked, didn’t work, ease of use, effectiveness, and any other feedback the participant gave to them. I would imagine if these companies weren’t going to take the clients feedback into consideration, then it defeats the entire purpose of the research.
Is there anything else you’d like to share about your experience or the study itself?
Male, Age 12, FL: I hope I get to do more soon because I want to use the money to buy a new video game!
Katie, VA: I had an excellent experience! Everyone I spoke with has been very nice, and the entire process was pretty easy. I think people get frustrated because it can be hard to qualify for studies. It took a long time before I got picked for a study, but it was worth the wait. I just fill out the surveys in my down time, so it was a nice surprise to find out I got chosen!
Kelly, SC: Great experience and everyone I dealt with. From the first phone call I received from a very nice woman setting everything up, to the last email I received. Thank you for the opportunity!!
We hope this collection of experiences has shed light on the world of market research. These personal accounts underline the crucial role that participants play in refining and enhancing products and services we use every day. The diverse range of opinions and experiences reminds us that behind every data point lies a unique individual with a story to tell. L&E Research is a leader in the market research world that has been in business since 1984, and our ratings and feedback are something we are very proud of. We’re grateful to all those who shared their thoughts, and we look forward to exploring more voices in the future. Thank you for joining us on this journey of discovery!