1. Consumer Brands

These are companies that make the stuff you buy every day — food, clothes, electronics, beauty products, household items, and more.

Examples:

• Nike

• Coca-Cola

• Procter & Gamble (they make Tide, Pampers, Gillette, etc.)

• Nestlé

• Samsung

They want to know what real people think before launching something new.

2. Healthcare & Pharma Companies

These groups need feedback from patients, caregivers, and medical professionals about treatments, medications, devices, and experiences.

Examples:

• Pfizer

• Johnson & Johnson

• CVS Health

• UnitedHealthcare

• Medtronic

They often work with L&E Research to talk with people who deal with specific medical conditions.

3. Retailers

Stores want to improve how people shop — online and in person — and often test new layouts, services, or apps.

Examples:

• Target

• Walmart

• Amazon

• Best Buy

• Sephora

4. Tech & App Developers

These companies use research to test new features or products and get feedback on user experience (UX).

Examples:

• Google

• Meta (Facebook, Instagram)

• Microsoft

• TikTok

5. Finance & Insurance Companies

They run studies to understand how people manage money, invest, or choose banks and insurance.

Examples:

• Chase

• Capital One

• State Farm

• Allstate

• Fidelity

6. Entertainment & Media

They want your feedback on shows, trailers, video games, and ads — yes, you could even be part of a mock TV review panel!

Examples:

• Netflix

• Hulu

• Disney

• NBCUniversal

• EA Games

7. Legal Research (Mock Jury Studies)

Law firms and legal teams often run mock jury sessions or legal focus groups. Participants are shown real or simulated cases and asked for their opinions — just like a real jury would.

Who runs them:

• Trial consultants

• Attorneys

• Law firms

• Legal research companies

These studies help lawyers figure out how a real jury might react to a case, which helps them prepare better for court.

Bonus: These are often very well paid and super engaging!

8. Political & Public Policy Research

These studies ask for your views on political issues, voting, government services, or current events. Your opinions might help:

• Politicians shape their campaigns

• Nonprofits advocate for causes

• Government agencies improve programs

Who runs them:

• Polling companies (like Gallup or Pew)

• Advocacy groups

• Political parties

• University researchers

Good to know: These studies are confidential and not about changing your views — they just want to understand public opinion.

Why Do They Do It?

Because your opinion helps them:

• Make better products

• Avoid mistakes before launch

• Understand what real people actually want

Instead of guessing, they ask you directly — and pay you for your time!