When you sign up to participate in research studies with L&E Research through LEOpinions, we ask you for certain information about yourself so we can match you to the right kinds of studies.

Here’s a simple breakdown of the types of information we might ask for — and why:

Basic Personal Information

To identify and contact you:

• Full name
• Email address
• Phone number
• Zip code or city/state
• Preferred method of contact (email, text, or phone)

Why? So they can contact you about study invites near your area or online and verify your identity if needed.

Demographics

To match you with studies aimed at certain audiences:

• Age
• Gender identity
• Ethnicity or race
• Marital status
• Household income
• Education level

Why? Many studies are looking for input from specific groups — like parents, retirees, or college students, for example.

Household & Lifestyle

• To understand your daily life and habits:
• Do you have kids? How old?
• Who lives in your home?
• Pets?
• Hobbies and interests
• Travel habits

Why? You might be invited to studies about parenting, pets, travel planning, and more.

Job & Work Information

• To match you with career-specific studies:
• Your occupation & industry
• Job title
• Company size or type
• Whether you make or influence work-related purchases

Why? Some studies focus on professionals — like business owners, nurses, teachers, or IT managers.

Health & Medical Info (Optional but helpful)

• Especially for medical or healthcare studies:
• Any health conditions you or family members have
• Medications you take
• Doctor visits or treatments
• Health insurance details

Why? Some studies are designed specifically for people with certain medical experiences — or for caregivers or healthcare workers.

Shopping, Tech & Product Usage

• To help with consumer product and brand research:
• What brands you use
• What stores you shop at
• Devices you use (smartphones, gaming consoles, etc.)
• TV viewing or streaming habits

Why? Brands want to understand how you shop, watch, or use technology in your everyday life.

Important Notes on Privacy

• You can skip any questions you’re not comfortable answering
• Your info is stored securely and never sold
• It’s only used to match you to relevant studies
• You can update or delete your info anytime