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  • How It Works
  • Available Studies
    • Nationwide
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Category Archives: General Information

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The Power of Gen Z: A Generational Shift

For Existing Members, General InformationBy The L&E Research TeamFebruary 13, 2023

Did you know that the oldest members of Generation Z are turning 26 this year? They aren’t babies anymore; in fact, they’re starting to have babies of their own! As members of Gen-Z become adults with adult money, companies are quickly realizing the buying power that this generation holds and are looking for ways to…

Get to Know L&E

For Existing Members, General Information, Participating in StudiesBy The L&E Research TeamJanuary 16, 2023

Welcome back, or if you’re new around here; welcome! We are L&E Opinions by L&E Research, a market research firm that has been in business for nearly 40 years. We work with companies to help them better understand you, the consumer, through qualitative market research studies. Market research allows businesses to gather data about their…

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